The Portable MBA in Entrepreneurship
by William D. Bygrave | 
E-Myth Mastery
by Michael E. Gerber | 
What Clients Love
by Harry Beckwith | 
Growing a Business
by Paul Hawken | 
The Art of the Start
by Guy Kawasaki | 
How to Make Millions with Your Ideas
by Dan S. Kennedy |
Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer | 
80/20 Sales and Marketing
by Perry Marshall |
The Big Moo
by The Group of *. |
Rules For Revolutionaries
by Guy Kawasaki | 
The Four Steps to the Epiphany
by Steve Blank | 
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
by Jeffrey J. Fox | 
The Startup Owner's Manual
by Steve Blank | 
Anything You Want
by Derek Sivers | 
Zero to One
by Peter Thiel | 
The $100 Startup
by Chris Guillebeau | 
The 1-Page Marketing Plan
by Allan Dib | 
Don't Make Me Think
by Steve Krug | 
Creativity, Inc.
by Ed Catmull | 
Scaling Up
by Verne Harnish |
Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.