 The MacIntosh Way by Guy Kawasaki |  Selling the Dream by Guy Kawasaki |  The Big Moo by The Group of *. |  Survival Is Not Enough by Seth Godin |  Crossing the Chasm by Geoffrey A. Moore |  The Art of the Start by Guy Kawasaki |  Reality Check by Guy Kawasaki |  What Clients Love by Harry Beckwith |  Small Is the New Big by Seth Godin |  Traction by Gabriel Weinberg |  How to Drive Your Competition Crazy by Guy Kawasaki |  Getting Everything You Can Out of All You've Got by Jay Abraham |  Mastering the Rockefeller Habits by Verne Harnish |  Inside the Tornado by Geoffrey A. Moore |  80/20 Sales and Marketing by Perry Marshall |  Blue Ocean Strategy by W. Chan Kim |  Ready, Fire, Aim by Michael Masterson |  Small Business For Dummies by Eric Tyson |  Epic Content Marketing by Joe Pulizzi |  Zero to One by Peter Thiel |