In The Plex
by Steven Levy | 
Googled
by Ken Auletta | 
What Would Google Do?
by Jeff Jarvis | 
The New New Thing
by Michael Lewis | 
The Search
by John Battelle | 
Planet Google
by Randall Stross | 
How Google Works
by Eric Schmidt | 
Dogfight
by Fred Vogelstein | 
I'm Feeling Lucky: The Confessions of Google Employee Number 59
by Douglas Edwards |
Inside Intel
by Tim Jackson | 
Burn Rate
by Michael Wolff | 
The Four
by Scott Galloway |
dot.bomb
by J. David Kuo | 
The Everything Store
by Brad Stone |
Crowdsourcing
by Jeff Howe | 
American Icon
by Bryce G. Hoffman | 
Hatching Twitter
by Nick Bilton | 
DisneyWar
by James B. Stewart | 
The Pixar Touch
by David A. Price | 
The Upstarts
by Brad Stone |
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.