 Burn Rate by Michael Wolff |  Crowdsourcing by Jeff Howe |  The Perfect Store by Adam Cohen |  Startup by Jerry Kaplan |  The HP Way: How Bill Hewlett And I Built Our Company by David Packard |  Small Business For Dummies by Eric Tyson |  Business adventures by John Brooks |  Trump by Donald J. Trump |  The New New Thing by Michael Lewis |  Measure What Matters by John Doerr |  The Google Story by David A. Vise |  The Personal MBA by Josh Kaufman |  Microsoft Secrets by Michael A. Cusumano |  Information Rules by Carl Shapiro |  Hit Refresh by Satya Nadella |