Selling the Invisible
by Harry Beckwith | 
In the Line of Fire
by Jerry Weissman | 
Traction
by Gabriel Weinberg | 
Book Yourself Solid
by Michael Port | 
Getting Everything You Can Out of All You've Got
by Jay Abraham | 
The Dip
by Seth Godin | 
What Clients Love
by Harry Beckwith | 
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
by Jeffrey J. Fox | 
The One Minute Sales Person
by Spencer Johnson | 
Small Is the New Big
by Seth Godin |
Selling the Dream
by Guy Kawasaki | 
How I Raised Myself from Failure to Success in Selling
by Frank Bettger | 
Crossing the Chasm
by Geoffrey A. Moore | 
Hooked
by Nir Eyal | 
Think Your Way to Wealth
by Napoleon Hill | 
Swim with the Sharks Without Being Eaten Alive
by Harvey MacKay | 
You Can Negotiate Anything
by Herb Cohen | 
Tools of Titans
by Timothy Ferriss | 
The Entrepreneur Roller Coaster
by Darren Hardy | 
Fanatical Prospecting
by Jeb Blount |
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.