Unleashing the Ideavirus
by Seth Godin | 
Purple Cow
by Seth Godin | 
Guerrilla Marketing
by Jay Conrad Levinson | 
The 22 Immutable Laws of Marketing
by Al Ries | 
Permission Marketing
by Seth Godin | 
All Marketers Are Liars
by Seth Godin | 
Buzzmarketing
by Mark Hughes | 
The Anatomy of Buzz
by Emanuel Rosen | 
Positioning
by Al Ries | 
Small Is the New Big
by Seth Godin | 
Getting Everything You Can Out of All You've Got
by Jay Abraham | 
Selling the Invisible
by Harry Beckwith | 
Book Yourself Solid
by Michael Port | 
Traction
by Gabriel Weinberg | 
Marketing Management
by Philip Kotler | 
Daring Greatly
by Brene Brown | 
The Intelligent Investor
by Benjamin Graham | 
Getting Noticed
by Lindsay Teague Moreno | 
How to Win at the Sport of Business
by Mark Cuban | 
Opportunity Screams
by Tom Asacker |
An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.