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Name: The Selling of the President 1968
Author: Joe McGinniss
Year: 1969
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Popularity: 1.3
Genres/categories: Politics, History, Non Fiction

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What makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--& how that script came to be. It introduces:
Harry Treleaven, the 1st adman to suggest that issues bore voters. Image is what counts
Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
Frank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a President
Richard Nixon himself--a politician running on tv for the highest office in the land
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