Dealing with Darwin
by Geoffrey A. Moore | 
The Innovator's Solution
by Clayton M. Christensen | 
The Game-Changer
by A. G. Lafley | 
Competing Against Luck
by Clayton M. Christensen | 
The Innovator's Dilemma
by Clayton M. Christensen | 
The Circle of Innovation
by Tom Peters | 
Get Back in the Box
by Douglas Rushkoff | 
Business Model Generation
by Alexander Osterwalder | 
The Myths of Innovation
by Scott Berkun | 
Blue Ocean Strategy
by W. Chan Kim |
Mastering the Dynamics of Innovation
by James M. Utterback | 
Democratizing Innovation
by Eric von Hippel |
Good Strategy Bad Strategy
by Richard Rumelt | 
Small Business For Dummies
by Eric Tyson | 
Financial Statements
by Thomas Ittelson | 
Competitive Advantage
by Micheal E. Porter | 
Tax-Free Wealth
by Tom Wheelwright | 
Good Profit
by Charles G. Koch | 
The Thank You Economy
by Gary Vaynerchuk | 
Thinking Strategically
by Avinash K. Dixit |
Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.