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Name: Predictably Irrational

Full title: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
Year: 2007
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Popularity: 5.2
Genres/categories: Non Fiction, Science, Psychology, Business, Self help, Philosophy, Economics

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ISBN:
9780061353239
006135323X
Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
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